Where It All Began

Chao Pescao was born from a deep love for fishing and a desire to bring the vibrant energy of Latin culture to the world of outdoor adventure. Founded in the heart of Florida, where the ocean is part of daily life, we set out to create a brand that celebrates the unique bond between the sea and those who live for it. Fishing is more than just a pastime here—it’s a tradition, a way of life, and an expression of cultural pride.

The Meaning Behind “Chao Pescao”

Chao Pescao was born from a deep love for fishing and a desire to bring the vibrant energy of Latin culture to the world of outdoor adventure. Founded in the heart of Florida, where the ocean is part of daily life, we set out to create a brand that celebrates the unique bond between the sea and those who live for it. Fishing is more than just a pastime here—it’s a tradition, a way of life, and an expression of cultural pride.

Designed for the Water, Inspired by Culture

Our designs are all about honoring the sea and those who spend their time on it. We create high-performance, sun-protective gear that’s both functional and stylish, with a focus on comfort for long days in the sun. But Chao Pescao is more than just technical apparel—it’s a brand that captures the heart of Latin culture. Our bold colors, unique graphics, and meaningful phrases reflect the passion, energy, and heritage that make our community special.

More Than Just a Brand, It’s a Lifestyle

At Chao Pescao, we’re not just creating clothing; we’re creating a lifestyle that celebrates fishing, family, and fun. Whether you’re out for a casual day on the shore or chasing the biggest catch of your life, our apparel helps you carry the spirit of the ocean and your cultural roots wherever you go. For us, fishing isn’t just a hobby—it’s about connecting with nature, sharing traditions, and making memories.

Chao Pescao Shirt Club

For those who want to wear their passion every day, we offer the Chao Pescao Shirt Club. With three membership options—1-month, 6-month, and 12-month plans—you can receive exclusive designs delivered straight to your door. Our members enjoy unique, limited-edition shirts that reflect the latest in fishing culture, all while staying cool and comfortable. It’s the perfect way to refresh your wardrobe and carry the ocean’s beauty wherever you go.

Wholesale Shirt Packages for Small Businesses

In addition to our shirt club, Chao Pescao also offers wholesale shirt packages for small businesses. If you’re in the boating, fishing, or coastal tourism industry, we provide custom nautical designs that feature your company’s information alongside our high-quality graphics. Our wholesale packages are perfect for outfitting your team or creating branded merchandise that your customers will love. Whether you’re a fishing charter, a local bait shop, or a marina, our shirts help promote your business in style.

Join the Chao Pescao Family

We invite you to be a part of our story. Chao Pescao is about more than just fishing—it’s about embracing the ocean as part of who we are and celebrating the culture that defines us. So whether you’re a seasoned angler, a small business owner, or someone who loves the beach life, Chao Pescao is for you. Join us, and carry the ocean’s beauty and your heritage with pride.

Red Logo for Chao Pescao
Inspired by the sea, driven by culture. Discover the unique blend of style and heritage at Chao Pescao.

Explore

Our Story

Shop

Kids

Bags

Lines

Businesses

Shirt Club

Notifications

Alerts on new drops & exclusive deals.

We’ll never feed your info to the sharks.

Get In Touch

Phone Number

305.929.DADE

Email Address

chaopescao@madeindade.com

Open Time

Mon-Fri | 10am-5pm